Spotify Launches K-Pop Performance Video Series With ENHYPEN as First Featured Artist
Spotify, the world’s most popular audio streaming subscription service, has announced the launch of a new series of K-pop performance videos, kicking off with ENHYPEN as the first featured artist.
Set to showcase live vocals and choreography performances by K-pop artists, the series aims to bring fans closer to the genre’s most highly anticipated comebacks and career-defining milestones. At the same time, it gives artists a new platform to expand their creative expression and connect with listeners through fresh content.
These Spotify-produced K-pop performance videos will add to the platform’s growing catalog of music videos and will be available to Premium users in 96 markets worldwide. With Spotify’s music video feature, listeners already have more ways to enjoy the music they love — with the option to seamlessly switch between streaming an audio track and watching its music video using the “Switch to video/audio” toggle button. Users in South Korea, Japan, the Philippines, Indonesia, and Thailand can also stay up to date with fresh releases from the series via the K-Pop ON! Hub.
“Performance videos have long been central to fan culture — transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections. In the exciting, visual world of K-pop, they’re essential — offering fans the next best thing to live shows through striking displays of talent and charisma,” says Jungjoo Park, Head of Music at Spotify Korea. “We’re excited to bring listeners this new series of K-pop performance videos, and the initiative is truly another testament to how Spotify keeps getting better for fans of the genre.”
Spotify’s first K-pop performance video features ENHYPEN
The series kicks off with ENHYPEN showcasing their incredibly smooth choreography for “Loose (Korean Ver.),” a track from their latest mini-album, “DESIRE : UNLEASH.” To watch the performance video, simply play the track on Spotify and tap the “Switch to video” toggle button while in the Now Playing view.
Offering a glimpse into what fans can expect from upcoming choreography showcases in the series, the clip delivers a cinematic, audiovisual treat that places the spotlight on the power of dance. Set on a minimalist stage, the masterful use of camerawork and lighting allows the performing artist to set the mood and convey their unique artistic vision for the featured track.
“We’re incredibly grateful for Spotify’s continued support over the years, and we’re especially thrilled to be working with them again to celebrate the release of ‘DESIRE : UNLEASH,’” said ENHYPEN.
“It’s an honor to be the first artist featured in Spotify’s new series of K-pop performance videos, and we hope ENGENEs will show lots of love for our new album and our performance of ‘Loose (Korean Ver.),’” the group added.
Listeners can stay tuned to the K-Pop ON! Hub or follow @SpotifyKpop on X for updates on the latest K-pop performance videos from Spotify.
