IAM Worldwide Celebrates the Resounding Success of ‘IAM Song Joong-Ki’ Live in Manila
IAM Worldwide, a leading health and wellness company, triumphantly staged the “IAM Song Joong-Ki” Live in Manila event last May 24, 2025 at the SM Mall of Asia Arena in Pasay City, achieving resounding success.
Hailed by fans as one of the best fan meets to have ever been staged in Manila, the event marks South Korean A-list actor Song Joong-ki’s first-ever live appearance in the Philippines as IAM Worldwide’s 2025 headliner and brand ambassador.
The event drew thousands of screaming fans, creating an unforgettable evening filled with heartfelt moments, laughter, and cherished memories between the star and his avid fan base.
The sold-out event, presented by IAM Worldwide with lead promoter and event organizer PUBLICITYASIA, showcased Song Joong-ki’s undeniable charisma and deep connection with his Filipino fans who waited for years to finally see the actor live.
The SM Mall of Asia was packed to capacity, with attendees from the Philippines and beyond, reflecting the actor’s immense popularity and the overwhelming support of fans for IAM Worldwide’s “IAM Song Joong-Ki” campaign.
Fans enjoyed the Q&A session led by host Janeena Chan, where Song Joong-ki shared insights about his hit dramas “Vincenzo” and “Reborn Rich,” and even expressed his admiration for Filipino artists Kayla Rivera, Lara Maigue, and Sam Concepcion, stating: “I was very impressed by the performances. I took a video and sent it to my co-stars in Korea to show them.”
The event also highlighted IAM’s commitment to elevating wellness and dreams worldwide, with Song Joong-ki starring as the face of the flagship product Amazing Pure Organic Barley, Amazing Caffe Macchiato, and the fan favorite Amazing Choco Barley TVCs.
Exclusive product packages with free ticket giveaways fueled the excitement during the event announcement last March, and less than a month later the tickets were completely sold-out.
“We are beyond thrilled with the overwhelming success of ‘IAM Song Joong-Ki’ Live in Manila,” said Allen Marvin Eder, President & Founder of IAM Worldwide. “Song Joong-ki’s presence not only celebrated our brand’s mission but also strengthened the bond with our members and the fans who all came to support the event.”
Vice President & Founder Aika Lorraine Uy added, “This event was a testament to the passion of Song Joong-ki’s Filipino fans and our shared vision of elevating wellness and dreams worldwide.”
General Manager & Founder Joanna Mañego emphasized, “Song Joong-ki embodies the essence of IAM Worldwide’s mission to inspire and empower the community. This historic event has set a new standard for celebrity and brand partnerships in the Philippines, and we are excited with what lies ahead in our partnership with the actor.”
The program featured lighthearted interactions, exclusive merch and fan giveaways such as signed posters and postcards, and emotional exchanges that left a lasting impact.
Song Joong-ki’s heartfelt “Mahal kita” to his fans resonated deeply, and was met with deafening cheers, underscoring the deep connection between the Hallyu A-lister and his massive fanbase.
“This visit was a healing moment for me, personally. I would like to extend my gratitude to IAM Worldwide for giving me this opportunity to connect with my Filipino fans and for making this landmark event possible,” said the actor.
The success of “IAM Song Joong-Ki” Live in Manila reinforces the company’s commitment to delivering innovative and impactful experiences while promoting sustainable health and wellness.
