Bibigo Appoints SEVENTEEN as Global Brand Ambassadors

CJ Foods’ global Korean food brand, bibigo, recently announced that it has chosen SEVENTEEN — one of the most popular K-pop groups — as its first-ever global brand ambassadors.

This collaboration marks a major step in bibigo’s efforts to engage with Gen Z consumers worldwide. As the leading K-food brand, bibigo aims to bring Korean cuisine closer to international audiences by partnering with SEVENTEEN, whose influence extends across the globe.

The campaign, centered around the slogan “Taste What’s Beyond,” includes a variety of activities such as:

• Campaign video release
• Collaborative product launch
• Online and offline events

Through this partnership, CJ aims to share bibigo’s unique stories and the flavors of Korean food with a fresh and creative approach.

SEVENTEEN, a K-pop icon that debuted in 2015, was chosen because the group’s bright and positive energy complements bibigo’s fun and passionate brand image.

To kick off the campaign, bibigo released a short-form video across its global Instagram, TikTok, and X (formerly Twitter) channels.

The video features SEVENTEEN members enjoying a range of bibigo products, including kimbap, corn dogs, and tteokbokki. Fans can also view the video and explore more content on a dedicated bibigo | SEVENTEEN microsite on the brand’s official website.

During the campaign video shoot in March, SEVENTEEN brought their signature playful charm to the set, creating a lively and engaging atmosphere.

The collaboration doesn’t stop there. In the second half of the year, bibigo will roll out co-branded products under the bibigo | SEVENTEEN campaign in global markets.

Additionally, fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States.